Recent changes to Google's user interface have affected the volume and quality of organic website traffic, particularly for top- and bottom-of-funnel keywords. Mid-funnel content can help transition searchers from being problem-aware to solution-aware and improve brand awareness. Examples of mid-funnel content include feature round-ups, solution hijacking, quizzes, niche calculators, scorecards, and alternative assets.
Monday, July 1, 2024SEO is like poker, requiring a blend of strategy and managing uncertainties in an unpredictable environment.